Top 5 Sandbox Games on iOS in New Zealand, Q1 2025

In the first quarter of 2025, the sandbox gaming category saw varied performance across the top five apps on iOS in New Zealand. Here's a breakdown of how these games fared in terms of downloads, revenue, and active users.

Roblox by Roblox Corporation maintained a strong presence with a notable decline in weekly revenue from around $62.7K at the start of the quarter to about $1.7K by the end. Weekly downloads showed a gradual decrease, starting at 4.8K and settling at 2.7K. Active users also showed a downward trend, beginning at approximately 104.9K and ending at 87.1K.

One State RP: Role Play Online from CHILLBASE LTD experienced a slight increase in revenue, peaking at $3.6K in the final week. Downloads decreased significantly from 977 to just over 100, while active users followed a similar downward pattern, starting at around 1.3K and ending at 538.

Block Craft 3D: Building Games by Wildlife Studios showed a modest revenue increase, peaking at $130 in mid-March. Downloads fluctuated, showing a slight increase towards the end of the quarter, while active users exhibited a downward trend from 896 to 797.

Minecraft: Dream it, Build it! by Mojang displayed a steady increase in revenue, reaching $8.3K by the end of March. Downloads were relatively stable, hovering around the 300 mark, while active users saw a slight increase from 5.7K to 5.9K.

Melon: Sandbox from Payge Ltd had a stable performance with revenue peaking at $338 in early March. Downloads and active users remained relatively steady, with a slight uptick in active users towards the quarter's end.

These insights are based on data from Sensor Tower, which provides more detailed analytics for further exploration of market trends and app performance.